Series 4, Article 54



Your website needs to answer “What does this website offer?” within the first 3 seconds a visitor sees your site.  Keep your headline simple and to the point.


Your sub-headline should be a brief and concise description of what you are offering.  Don’t use clichés or over-used common phrases.  Be sure to describe what you can do for your customers without just bragging on yourself.


You must explain to people “why” they need your service.  Explain the advantages and benefits of having your product or service.  People may not be ready to buy at this time, but you can offer resources in this section where they can learn more of why they need this product or service.


Having multiple “Calls-to-Action” is a great way to engage your audience.  Offer a “free demo” or “free sample”.  Be sure to email the freebie to them so that you are capturing their email address for further discussions.  Have a “read more” and a “buy now” button on your home page.  Calls-to-Action create interaction.

List Features

Bulleted lists are a great way to sum up the features you or your product offer.

Customer Satisfaction

Reviews/Testimonials are essential in today’s marketing.  Make them short and to the point.  A photo or name gives even more validity to the review.

Success Indicators

List or show logos for the awards, recognitions, and relevant education you have received.  This gives your audience a reason to trust you.


Your website menu should be easy to find at the top of the page.  5-7 tabs with sub-tabs organized below them will allow your customers to find anything they need easily.

Images and Videos

People are visual.  They want to clearly see what you offer.  Don’t use stock photos!

Secondary Call-to-Action

At the bottom of your website page, add a banner with a Call-to-Action to “Buy Now”, “sign up for our FREE Newsletter”, “Get Your FREE eBook”, etc.

Information Area

The footer of your website used to contain just your copyright information and possibly the name of your website designer.  Now-a-days, there is a pre-footer that contains important information such as navigation.  The navigation lists all of your tabs and subtabs in outline form so that at a glance your customers can find where they want to go.  The pre-footer also typically has a map, showing exactly where your shop or office is located.   Also include all of your contact information:  owner’s name (with letters after is applicable), business name, phone #’s, address(s), and a link to your contact page.

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