Repeat Your Message
Research proves messages are more effective when repeated. This does not mean that you should send the exact ad to Facebook or Twitter every day. Change the photo, change the look, but get the same message to your customers over and over. “Repeat It, Believe It”...
20 Reasons to have a Business Website
To Establish a Presence To be a part of your hometown community and show them that you are interested in serving them, you need to be on the web for them. You need to be an active participant in the latest technologies and the latest social marketing to help your...
Does Your Business Need a Website?
There are many uses for a business website including customer support, lead generation, educating your customers, contact information and location mapping, and most importantly ordering products and services. But when it comes down to it, your website isn’t for you, it’s for your customers.
How to Create “Email/Facebook/Up-Sell” Ad Campaigns
The key is to create an ad campaign that works as an “Email Ad” and a “Facebook Ad” with a primary goal of selling a product, but then also up-selling future products. When you reach out to your email marketing contact via Facebook ads also, you increase visibility, engagement and the value you bring to your current and potential customers.
12 Ways to Improve Your Facebook Business Page
First of all, your Facebook Business Page needs to be a “Page”, not just a “Place” or “Group”. The biggest difference between these is that “Pages” have an “About” section where you put your business address and phone number, not just a short business description. Adding business info to your Facebook Business Page helps customers discover you and see what your business is about. And it makes it easier to find your Page on Facebook and with search engines.
Social Media…Who Needs it?
Do you remember the saying “If you build it, they will come” from the movie Field of Dreams? Well that might have worked for a “baseball field in Iowa”, but it doesn’t work for the internet. In fact, you can have the most amazing, beautiful, informative website and yet get no traffic at all. It’s like printing business cards and then never passing them out.
How to know if your Web Designer Sucks
What to look out for, so you don’t end up with a below-average web designer.
11 Important Elements Your Homepage Must Have
A list of 11 that your website should have in order to engage potential customers.
HOOK ‘EM with Design, WOW ‘EM with Content
Visual appeal matters a lot. My best advice: don’t try to save money on design, ever. I’ve seen time and again how a website redesign overhaul resulted in significant conversion boosts. People form their opinion about your site in milliseconds. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Recently Google confirmed the 50 ms number in their own research.) The first second on your website might matter more than all other seconds that follow…
5 Easy Ways to Get More People to Read Your Blog
So you slave over an article, carefully crafting each sentence, choosing just the right words and when done, you actually sit back and chuckle at your creativity. You hit “publish”, knowing your audience is just going to eat it up. Then you wait……and what happens?……a few people read it, but no comments, no tweets, no sharing on Facebook. Where did you go wrong?
35 Content Marketing Ideas For Your Website Or Blog
Do you ever feel like you’re running out of content ideas for your website or blog? With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis.
When you don’t know what to say….
So, we’ve all heard over and over again that CONTENT on your website or blog is the most important way to attract attention from the search engines. And having engaging, interesting, new content on a regular basis is imperative.
Need More Website Traffic? 9 Secrets of Social Sharing
So you’ve got a mobile-friendly responsive website, you’ve got great content, your SEO keywords are in place, and you still are not getting the amount of traffic to your website that you want? Your next step is Social Sharing. Having a strong social marketing strategy is a must for today’s social media driven culture. Websites that integrate social media on their website just plain receive more traffic. It’s free advertising! It would be ridiculous to not use it…
Internet Business Directories
With today’s internet, we can find any business in the world by just Googling some vague information about it. Not only that, but we can map its location with a click of a button, go to their website, email them, call them from the computer with Skype, and read recommendations for that business from other consumers. Within 5 minutes we’ve compared 5 plumbers, their hours, prices, and distance to our home, liability insurance they carry, and read 5 recommendations, both good and bad.
9 Things Customers Want on a Website
Series 4, Article 44
Small businesses can have more fun with their sites than large corporations. Having a personalized touch is something small businesses can do that many big businesses can’t. A small-business site needs to include something that reflects the creativity and personality of its owner. People want character. Whatever your industry, tell your story online. When there is nothing on your site about whom you are or who’s on your team, people wonder about whether you are a good company from which to buy.
What in the World is Responsive Web Design?
Because mobile Internet usage is increasing steadily, it’s extremely important that your website is friendly for any size device on which it is viewed. Remember in years past, you would bring up a website on your cell phone and it would be a tiny version of the actual website you would see on a desktop? Then you’d have to “pinch and spread” you fingers to get it bigger and then use your pointer finger to move around and try to find what you want? Those were the years of resizing, panning and scrolling to find what you want. What a pain…
3 Top Reasons You Need a “Mobile Friendly” Website
Did you know that 74% of the people who visit websites on their mobile phone will give up if it takes more than 5 seconds to load?(1) Back in 2013, mobile phones out-numbered PCs as the most common web access devices worldwide.(2) It’s amazing how so many websites are still not optimized for mobile. If you’re not “mobile friendly”, you are losing business!
“Black Hat” SEO Techniques
It is never a good idea to use questionable techniques in order to get your website higher in the search engines. If you have a website, at some point you will get phone calls and/or emails from companies who promise to “get you to the top of the Google Search Engines in just one month.” I will guarantee that they are going to use “Black Hat” techniques (techniques to trick Google temporarily). You’ll see temporary results, pay them a high fee, and then they will be nowhere to be found when Google black lists your website for cheating. Be wary of companies that promise too much!
SEO Ranking and Link Analysis
Keywords aren’t the only important factor search engines take into account when generating your site’s ranking. Just because a site uses keywords well doesn’t mean it’s one of the best resources on the Web. To determine the quality of a Web page, most automated search engines use link analysis.
Finding Strong SEO Keywords for your Website/Blog
Choosing the best keywords is the first step in creating successful SEO (Search Engine Optimization) for your website or blog. This takes a bit of logic and research, but it will be well worth your time.
SEO, You Can’t Trick Google
In an ideal internet world, a website should go to the top of every search engine’s ranking based on keywords and content alone, right? If you put “hair salons in Monument, Colorado” into your Google search, you should get a list of just hair salons in Monument, Colorado.
What is SEO?
It’s really tough getting your website noticed on the Web. Even if you have a beautiful, informative site about a popular subject with awesome photos and entertaining interaction, you could have a problem attracting visitors. One of the most reliable ways to improve traffic is to achieve a high ranking on search engines such as Google.
Video is the Future of Marketing – Part 3
Here are 9 great video online programs to create the perfect marketing video for your website…
Video is the Future of Marketing – Part 2
Video is a great way to tell your story, show the human side of your business and communicate highly complex ideas in an easy to digest manner. But while video has the power to deeply engage, it also has the power to bore the viewer to tears—and creating compelling video is different than writing, say, a compelling blog post, according to John Jantsch…
Video is the Future of Marketing – Part I
If it were five years in the future, would you be reading this article or would you be watching it? Video is the future of content marketing.
10 Reasons to use Visuals on your Website Part 2
We will see a rise in visual content, and a decrease in the reign of info & fact heavy websites.
10 Reasons to use Visuals on your Website Part 1
Using visuals including photos, graphics and videos will increase your traffic and keep your potential clients on your website longer than a well written website. Don’t get me wrong, wording is extremely important for search engine optimization, but it’s the visuals that will keep people on your website.
How to Build a Great LinkedIn Profile
LinkedIn is an online resume of who you are, and who you’ve ever been. It gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.
Social Media Builds Small Businesses
Social media is an important part of marketing as well as a great way to listen to your customers. Social media gives you and your products attention, drives fans to your website and generates leads.
Social Networking – Facebook Tips from around the World
A list of twenty tips to help you create a Facebook page for your business!
Creating a Facebook Page for your Business
It will be much easier to create your Facebook Business Page if you do a little homework first. Figure out what will turn your Facebook fans into paying customers and what will turn your paying customers into Facebook Fans.
FREE On-Line Programs…Retouching Photos
FREE online image editors are all the rage today. From among the great number of programs available, I have chosen some of the best ones below. Each has its pro’s and con’s and some are good for beginners and others for more experienced photo editors. Like I said, they’re free to use to play around with each of them and bookmark the ones with features you like!
BEST “How to” Websites
There have always been millions of people who know how to do millions of things…..and now, because of the World Wide Web, millions of people have shared their knowledge on a million subjects in easy step-by-step instructions. The possibilities of what you can learn for FREE is endless if you just know where to look.
How to Create a PayPal Account
A PayPal account will make it possible for you to quickly and easily make and receive payments without having to repeatedly enter credit card or banking information, or without having to wait for the sending or receiving of checks or money orders.The reason PayPal is the preferred payment method and safe option of choice for transactions for many on-line buyers and sellers (including large and small retailers from eBay to your neighborhood shops) is that it allows you to send payments securely online using a credit card or bank account without the recipient ever seeing your credit card or bank account information.
How To…Sell Items on Craigslist
The beauty of Craigslist is that it’s free and that you are able to sell items to local people with local pick-up and no Paypal or shipping hassles.
Marketing Your Business with LinkedIn
LinkedIn goes beyond personal profiles and status updates; it’s a great resource for networking, influence relationship building, and lead generation opportunities through paid programs. Because users visit the site for purely work-related purposes, LinkedIn lends itself to making business connections.
Making YouTube Videos for your Business
The plain truth is that more people are likely to watch a video about a subject than read a paragraph about it. People want to be entertained. You really do owe them some entertainment if you want to give them a sales pitch. Sound fair really.
20 Reasons to have a Business Website
To Establish a Presence To be a part of your hometown community and show them that you are interested in serving them, you need to be on the web for them. You need to be an active participant in the latest technologies and the latest social marketing to help your...
The Importance of Brand Awareness & Logos
Google, McDonalds, BMW, Nike, Starbucks……when you see these company brands, you know instantly who they are. It took many years and millions of dollars for these companies to be household names. Luckily for local small businesses, you don’t need the 7 billion people...
8 Reasons To Use Social Media to Market Your Business
These days, it isn’t enough to have a website for your business. Your digital presence has to extend to social media marketing sites like Facebook, Google+, Twitter, LinkedIn, Instagram, and Pinterest.
Texting Abbreviations
An emerging list of new-age abbreviations have begun to dominate the way social media users connect and communicate - and it is only set to get longer. The minefield of new meanings, at least according to social media marketing agency wearesocial.com.au, have grown...
Getting Business Testimonials
It’s true that more people trust peer recommendations over advertising. It is a business necessity to start to collect, and use, recommendations and testimonials. Recommendations and testimonials are one of the best ways to establish “social proof”. How do you...
Free Internet Directories to Build your Business
Many of you remember the pre-internet days when looking something up in Ma Bell's Yellow Pages or calling 411 were the only way you could find a phone number or address for a business. And we paid 25 cents for that 411 call. Then to find out if that business was any...
Google My Business
Ever wonder why when you Google a business, some of them have a huge ad on the right hand side, including a photo of the business, map, address, phone #, hours, and sometimes even online reviews? Wonder how they got that and how much it cost them? Well, they set it...