Mobile Internet usage is increasing steadily, so it’s extremely important that your website is friendly for any size device on which it is viewed.

Remember in years past, you would bring up a website on your cell phone and it would be a tiny version of the actual website you would see on a desktop? Then you’d have to “pinch and spread” you fingers to get it bigger and then use your pointer finger to move around and try to find what you want? Those were the years of resizing, panning and scrolling to find what you want. What a pain!

Thus the development of Responsive Design – a design that can handle all types of devices!

With a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device. Responsive Web Design was born. (Yeah, and the angels sang!)

With responsive web design, your website in built in compartments and columns that can easy stack when the browser window gets smaller, like for an iPad, notebook, cell phone, etc. All of the content stays large so that you can easily read it without the “pinch, spread and search” method that frustrated us for years.

Type stays large, while items such as photos and videos resize to screen width for easy viewing. This new type of responsive website is built on the concept of percentages rather than pixels and points.

1

There are 6.8 billion people on the planet at present. 4 billion own mobile phones. (But only 3.5 million use a toothbrush….which is a whole other story.)  25% of Americans use only mobile devices to access the Internet.  There are 5x as many cell phones in the world as PCs. In the US alone, 82% of adults own a cellphone.  Are you getting the point?  The world is changing and if you don’t change the way your business is represented on the internet, you will be left behind.

2

Mobile users have different objectives than desktop users. They want information quickly, in easily digestible bites.  80 percent of shoppers admit that mobile purchases are impulse-driven and they are far more likely to purchase from a mobile friendly site.  Statistics show that mobile users spend more money per purchase than customers do on desktop websites.  These are your customers…these are the young and upcoming “spenders” in the world. Know your clientele and give them what they need.