Part 2 of 2
Series 4 Article 31
We will see a rise in visual content, and a decrease in the reign of info & fact heavy websites.
- 60% of consumers are more likely to click on a business whose images appear in search results. Basically this means you need to find a way to show your products with an image. Try alt tagging your images with your product or company name.
- 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings. A study in which a Harvard student worked with a bank, sending 50K letters offering short term loans in which they varied the interest rate as well as the photos used in the ad. It turned out that having a wholesome, happy female picture on the ad had as much positive impact on the response rate as dropping the interest rate by four percentage points.
- Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business. Inspirational without being pushy. Visually appealing without being over-the-top. Understated. It promotes their brand without pushing it down the throat of their audience.
- Visuals express ideas quickly – in a snapshot. Easily-palatable content is the future of content marketing. The internet user wants as much valuable information as possible in as short as time as possible. Infographics, slideshows, vidoes – these are the pieces of content that will be establishing your business as a trusted resource.
- Visuals are becoming easier and easier to create as photo editing tools become more accessible. Google “Free photo editing tools” and see what I mean.