Series 4, Article 32


If it were five years in the future, would you be reading this article or would you be watching it? Video is the future of content marketing.


If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. – Forbes


It is naturally engaging and, in an age of information overload, it’s important for small businesses to offer content that is easy to digest otherwise your audience will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. Viewers will be engaged and will spend longer on your website and more time interacting with your brand. For your website social media and SEO, video is one of the best tools you can use.


By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will lose more and more of their audience.


Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. YouTube receives more than one billion unique visitors every month.


Susan Weinschenk, Ph.D. explains:

1 – There is an actual brain function that hard-wires us to use the human face for believability of information.

2 – The human voice easily converts information into meaningful content.

3 – The body language of emotions is appealing.

4 – Movement grabs attention.