Research proves messages are more effective when repeated.

This does not mean that you should send the exact ad to Facebook or Twitter every day.  Change the photo, change the look, but get the same message to your customers over and over.

“Repeat It, Believe It”

Fact: This sentence will become more and more truthful every time you read it.

Studies suggest that repeated statements are perceived as more truthful than statements made less frequently, “presumably because repetition imbues the statement with familiarity.” In simple terms: frequency breeds familiarity, and familiarity breed trust.

So not only do consumers remember a statement that gets repeated, they are more likely to believe it, and think it is the popular opinion.

Have you heard the following expressions?

Got milk?
(used for 21 years, starting in 1993)

Just do it.
(used for over 26 years, starting in 1988)

What happens here, stays here.
(used for 10 over years, starting in 2004)

Tastes great, less filling.
(used since the 1970s)

Good to the last drop.
(used for over 97 years, starting in 1917)

Melts in your mouth, not in your hands.
(used for over 60 years, since 1954)

Breakfast of Champions.
(used for over 87 years, starting in 1927)

Plop, plop, fizz, fizz, oh what a relief it is.
(used for over 43 years, starting in 1971)

Depending on your age, many of those advertising catchphrases should sound familiar. Some you may have heard hundreds if not thousands of times.

In advertising, the term “effective frequency” is used to describe the number of times a consumer must be exposed to an advertising message before the marketer gets the desired response, whether that be buying a product, or something as simple as remembering a message.

More frequency = more effective.

There is no single “right” answer as to how many times you need to tweet out your phrase before it becomes a household phrase in your town.

How many times do you need to tweet out your phrase before it becomes a household phrase in your town? Many Marketers believe in the rule of seven.  Why not six or eight?  Who knows.  The point is that you have a clear, clever, catchy,  informational, or bold phrase and repeat it until the message gets across to your customer base. 

Was “Where’s the Beef?” a bit irritating?  Yes, but you’ve remembered it since 1984!


Stats in this article were taken from a variety of articles on the internet.