Part 1 of 3
- The price is under $1,000
If your website is costing you less than a $1,000 bucks, then chances are your web designer is terrible and your website will be terrible too. We all wish we could spend $1,000 dollars and make millions, but if it were that easy everyone would do it.
Stop being cheap, because, you get what you pay for. You could easily buy a car for $1,000 bucks but again, you get what you pay for. If you still think your website should be under $1,000 bucks, eventually you will come crawling back to the web designer that was too expensive. Only now you’ll have to pay for a good web designer + the costs of your really cheap web designer.
Common Question: How much does it cost to build a website?
My common answer: Well, how much does it cost to build a house?
- You found them on Craigslist
I advertised for business on Craigslist about 6 or 7 years ago when I was still a terrible web designer. From my experience, I learned thatCraigslist is where cheap people can find other cheap people. Of course, every rule has it’s exceptions and I do occasionally post on Craigslist’s job board to see what’s out there but very rarely do I get the quality I’m looking for.
So, if you found your web designer on Craigslist you’re probably also breaking rule #1, by being cheap.
- No weekly call during the website build process
Momentum is the energy and excitement that every new website project starts off with. It’s critical to maintain momentum throughout the course of a web design project. The second your web designer loses regular contact is the second you lose the project’s momentum. Your web designer should be in contact with you at least once a week.
- No copywriting solution
Creating content for your new website is the biggest challenge every client faces. It’s also the #1 cause for delays. A good web designer will be prepared with a solution and warn you about this at the kickoff meeting.
- Your web designer’s #1 goal is creativity
Creativity should not be the #1 goal for your website. In a survey by Hub Spot, 76% of users said that the most important factor in the design of a website is that “The website makes it easy for me to find what I want.” Only 10% of users said, “beautiful appearance” was the most important thing to them. Organization of content was their number #1 concern for websites, not creativity. The more organized your content is the longer users will stay. The longer users stay, the more likely they will buy. So, make sure your web designer’s priorities are correct.