Part 3 of 3
- They have too many clients
I used to be guilty of this a lot. I had way too many clients and I could not focus properly on any of them. Therefore, they all suffered. I would jump back and forth on different projects, while ignoring others. It was horrible and stressful. Projects were constantly late and clients were not happy.
- No scope of work
A wise man in project management for 20+ years once told me that 80% of the problems that occur during a project occur because of a poor scope of work. A good scope of work details all work to be performed and delivered. It is critical that both parties agree to the scope of work before the project is executed.
- No conversion strategy
Has your web designer helped you define what your primary and secondary conversions are? A conversion can be a phone call, email sign up, contact form, e-commerce purchase or a button being clicked. Your web designer should help you define what your conversions are.
Primary conversions are actual sales made on the site or inquiries for sales discussions through a contact form. Secondary conversions are typically forms that capture emails. Your web designer should ask how you want to be contacted and how clients typically prefer contacting you. After all, this is why you built your website.
- Your designer is from your IT department
I blame clients and web designers for this one. Nothing is more frustrating than someone in IT calling our agency to inquire about a new website. Shouldn’t someone in marketing be calling us? I will never understand why companies associate IT departments with web design. “Website design is marketing”, not IT.
- No SEO strategy
Let’s say you wanted to open a new store that required lots of foot traffic. Would you let your real estate agent sell you a very nice storefront without knowing or telling you anything about the neighborhood? Me either. In other words, if your web designer doesn’t do SEO, they are terrible.
- No CMS
I can’t think of any good reasons why your web developer wouldn’t build your website on a CMS (content management system). A good CMS like WordPress is built on a framework that has prebuilt functionality saving you time and money.
- Your designer is in a different country
Yes, they speak English and yes they are cheaper but if you don’t understand how to properly vet designers and developers in other countries you will most likely find a terrible web designer who doesn’t do any of the items above, giving you a very frustrating experience.