Series 4, Article 45
With today’s internet, we can find any business in the world by just Googling some vague information about it. Not only that, but we can map its location with a click of a button, go to their website, email them, call them from the computer with Skype, and read recommendations for that business from other consumers. Within 5 minutes we’ve compared 5 plumbers, their hours, prices, and distance to our home, liability insurance they carry, and read 5 recommendations, both good and bad.
It is imperative for your business to exploit every avenue of free directory listings available on the internet. And don’t stop there…. then ask your customers, clients and friends to add recommendations to those sights. People listen to recommendations. And these recommendations can make or break your business. Be pro-active in maintenance of your listings and be in control of who is commenting on and recommending your business.
The procedures to list your business will differ slightly on each, but each will have an option that says “List my Business” or “Claim your Business Listing”.
First, search for your business. If it’s not listed, list it. Your business may already be listed with just basic information. If so, there they will ask you to claim the business with ways to prove that you are the owner.
These directories have free options, but of course they will ask you to upgrade to a paid version which you don’t necessarily need to do.
Filling out the forms over and over again can be a big pain. Your computer may have Auto-Fill, but if not, you can save time by beginning with a cheat-sheet — a Word Doc with all of your pertinent business information to copy and paste. Include: business name, address, phone number, website, email address, number of years in business, owner’s name, and a brief description of your business.
- Merchant Circle
- EZ Local
- Local Site Submit
- Yellow Assistance
- Magic Yellow
- Judy’s Book