Series 4  Article 38

Choosing the best keywords is the first step in creating successful SEO (Search Engine Optimization) for your website or blog.  This takes a bit of logic and research, but it will be well worth your time.

Begin with a list of around 20 keywords and key phrases that you feel describe your business.  Be logical by imagining that you are typing words into a search engine, such as Google Search, looking for a business such as your own.  

A common mistake people make is to be too broad in search terms.  Be specific.

If I am selling Italian furniture in Monument and I don’t have an online store in order to ship anything, it is more important to be found by people in the surrounding cities than to be found by people all over the world, right?

Likewise, if I am selling small- marble-angel-statues online, I do need to be found all over the world, but not by people looking for statues that are not marble and/or not angels.  

Be specific and know your audience.  Broad keyword terms will have high search rates, but your competition will be so tough that you will never be found because of the sheer volume of other websites with those keywords.  

The best practice in the new SEO of today is to narrow your list down to no more than 3 or 4 keywords and key phrases.  

In order to best do this, go to “Google AdWords”, select “Tools” in the menu option and then “Keyword Planner”. Enter your list of keywords into the search box along with your site information, then click “Search”.  

You will receive your list of keywords in a spreadsheet format showing the “Average Monthly Searches” that has requested of Google, along with whether the competition for that search is “High” or “Low”.  The trick is to find high-volume, low competition keywords and key phrases.g