The key is to create an ad campaign that works as an “Email Ad” and a “Facebook Ad” with a primary goal of selling a product, but then also up-selling future products.  When you reach out to your email marketing contact via Facebook ads also, you increase visibility, engagement and the value you bring to your current and potential customers.

Email Ad Campaign:

1. First, create an ad using your email marketing service like Mail Chimp, Constant Contact, Mad Mimi, iContact, etc.  Send this ad to all of your email subscribers.  Campaign your ad out to your email list a couple of times, waiting a week in between.
2. All email marketing services have a back-end analytics system that will show you if they C. Didn‘t open the email, B. Opened the email but didn’t purchase, or A. Purchased.  Segment your email subscriber list into C, B, and A email lists.  

Facebook Ad Campaign:

1. Then simply upload each segmented email list into Facebook (C, B, and A lists).  (Facebook will automatically glean out your email contacts who don’t use Facebook.)  Your goal is to turn your B and C lists into A’s.  This is not just to have a bunch of A’s purchase something, but also to have an A list of people to which you can up-sell more items in the future.
2. For the subscribers who didn’t even open your email (your “C” list), create a Facebook ad with the exact same message as your email campaign, since they never saw it the first time. Then, a few days later, once you see your Facebook ad analytics, segment this “C” list into your 3 lists: C. Didn‘t click on the ad again, B. Clicked on the ad but didn’t purchase, or A. Purchased.  
3. For the subscribers who opened your email or clicked on your ad, but did not purchase your product (this is your “B” list), create a Facebook ad, but change up information a bit.  There was something about your email ad campaign that didn’t convince them to purchase your product, so step up the pizzazz in your Facebook ad this time. If you’re selling wine, have a bottle of the wine in the email ad, but then a sexy girl holding a glass of wine in the Facebook ad.  Once again, a few days later, once you see your Facebook ad analytics, segment this “B” list into your 3 lists: C. Didn‘t click on the ad, B. Clicked on the ad but didn’t purchase, or A. Purchased.  At this point, if someone didn’t respond to your email ad or your Facebook ad, they are going to be your toughest audience.  Don’t delete them from your email list, but keep them in the “C” list so you don’t spend a lot of energy on them right now.  You can do this step one more time with your “B” list, seeing if you can get any more people into your “A” list (the buying people).

Up-sell Ad Campaign:

1. Now you want to just concentrate on your “A” list.  These are the people who have responded to your Email Ad Campaign or your Facebook Ad Campaign and have purchased your product.  These are “Buyers”.  We now want to convert these “Buyers” into “Repeat Customers”.   Since this audience is already familiar with your brand, analyze engagement metrics (likes, shares, comments) to measure the effectiveness of these ads. Their interaction validates how well the ad resonates with them, which results in a higher relevancy score, more social proof and free organic reach.
2. If you have an ecommerce website, a great way to increase the lifetime value of a customer is to cross-promote and/or upsell related products.  Utilize Facebook’s Carousel Ad Feature to highlight multiple products that provide additional value for previous customers. Show products that fit with items they’ve already purchase.  Example: If they bought a cat toy, then show them cat food, or cat treats.
3. Look for creative ways to divide your audience for the purpose of up-selling or cross-promoting other products they would find useful.  Depending on your business goals, consider segmenting your “A” customer list by product type, purchase amount, purchase date, frequency of purchases, age, gender, or whatever category helps you to target a specific audience. Then target a carousel ad to each audience.  Craft an ad with an exclusive deal, promo code, extended trial or free piece of content. Target this email segment every two to three months, depending on your list size.  

Remember, it’s more efficient and less expensive to keep your customers than it is to find new ones.

The post How to Create “Email/Facebook/Up-Sell” Ad Campaigns appeared first on Websites by Robyn.

Adding business info to your Facebook Business Page helps customers discover you and see what your business is about. And it makes it easier to find your Page on Facebook and with search engines.

1.  Revise Your “About” Section

While you are in your “About” section updating your contact information, be sure to check your “Category” so that it doesn’t just say “Category” under your business name in the header.  Go to “Page Info.” under the “About Tab” and choose a sub-category that is highly relevant for your page.

Then, in that same section, change your Facebook Web Address to your business name.  For example, mine is www.Facebook.com/WebsitesByRobyn.

Then check and update your address (which will automatically provide a map for your customers), phone number, business start date, short description, long description, hours, price range, parking, email, and your website address.

Note that if you select the Local Business category when you create your Page, customers can rate your business and write reviews.

2.  Make your Profile Photo and Cover Photo Relevant

Photos show customers what they can expect from your business.  The first impressions people will see are your profile photo and cover photo.

Your profile photo, the photo that is in the small box on the left of your header, will show up on all of your posts, so make it relevant to your business.  Your logo, your face, an object that represents your business clearly, are all good ideas for your profile photo.  

Using your business logo is really the best idea.  Branding your business (having a look and the style that people recognize as you) is imperative when marketing yourself.  For example, no one questions who is advertising when they see golden arches, right?

Go to:  www.facebook.com/CoverPhotoSize to see the exact dimensions both photos should be and how the profile photo sits on the cover photo.  Having your profile photo cover up an important part of your cover photo looks unprofessional so be sure to arrange it nicely.

3.  Set a Featured Video

Having a “Featured Video” on your Facebook Page is the newest must-have for businesses.  It will appear at the top of your About box in the upper left area of your page, and also at the top of your Page’s Videos section.

To set a featured video for your Page:

1. upload the video you’d like to display into your Video section.
2. Click Videos below your Page’s cover photo
3. Click Add Featured Video
4. Select the video you want to feature and click Add Featured Video
5. Once you do that, you can click the pencil icon at the top right of the Featured Video on the Videos tab to add a description to your video. It is particularly important to add a description to your Featured Video since anyone who clicks to watch the video will see it. Think of it as a “call to action”. The description wording also shows up in search engine results!

Note: This feature isn’t available to Pages that have age or country restrictions.

4.  Add a Call-to-Action

A Call-to-Action button is a way to get your Facebook audience to interact with your business. This allows you to display a specific “thing for people to do” next to your page’s Like button.  Currently, these are the Call-to-Action buttons available on Facebook:  Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.  Some of the things you can use these buttons for are to advertise and sell a product, drive traffic to your website, book an appointment with you, or show a video related to your business. You can add a call to action to your Page at no cost.

To set up a Call-to-Action button, simply go to your Facebook page’s cover photo and click Create Call to Action.  Also, you can set up a separate call to action for a website, iPhone, and Android users.

5.  Allow People to Privately Message Your Page

While this feature has been around for a while, some businesses don’t realize its value. Think of messaging as a great reputation-management tool. People might be more likely to click the Message button on your page with a complaint before posting something publicly on your page.

To enable this feature, go to your page’s General settings and check the box to allow people to privately message your page.

    6:   Use Facebook’s Publishing Tools to Help you to Post on a Regular Basis.

It is important for brands to build online communities and connect with their target audience through social media.  You want to continuously make sure your Facebook page has new posts for your fans to enjoy.

You can always invest in a third-party tool and pay them to post content for you, but will that really be an accurate representation of your company?  You need to have your hand on the pulse of your advertising.

Good news!  Facebook has a built-in Publishing Tool that is perfect for busy business owners!

This set of tools allows you to schedule posts, so you keep your page updated regularly. All you have to do is take a little time one day a week to write some great updates for your page. Then schedule a new post to publish each day.

To access this feature:

1. Go to the Publishing Tools tab, select Scheduled Posts and click the Create button.
2. From the Scheduled Posts section of the Publishing Tools tab on your Facebook Page, click the Create button to start your scheduled post.
3. Compose your post and then select Schedule from the Publish drop-down menu.
4. From the Publish drop-down menu, select Schedule to schedule or backdate your post. Select the date and time to schedule your post.
5. When you’re finished, click Schedule.

Once your posts are scheduled, you will begin to receive notifications and comments that you can monitor. The post updates will keep your page fresh and open the door to engaging with your customers.

Remember that your Facebook page represents your businesses, so make sure every post is fresh and exciting, accurate and truthful, and includes an “action item” that encourages them to engage with you.

     7:   Writing Awesome Content

One of the most effective ways for brands to increase their popularity on Facebook is to consistently post quality content.

Your audience will get bored with posts that basically say, “Buy my Stuff!”, “Come to my Store!”  The best way to a consumer’s heart is to offer them something for free.  Now, don’t give away the cow….but a cup of milk will leave them thirsty for more.  Get it?  

Write up free article give-aways.  A hair salon may write: “5 herbal secrets to perfect hair”; a wine store may write: “Heart Healthy Wine Diet”.  Create your Facebook post, promoting your free tip give-away.  On that post, have a link to your website page which has yours with a pdf download button!  Now you have not only created engagement on Facebook with a click-through, but you’ve also got a potential customer to visit your website!

Similar to Google, Facebook puts a lot of emphasis on content quality and relevance. When deciding which posts to include in a user’s newsfeed, Facebook looks at engagement metrics, such as likes, shares, and clicks to determine the quality of each post. Typically, higher quality content yields a higher click-through-rate (CTR) and generates more likes and shares.

     8:  Use Facebook’s “Post Booster”

We’ve all heard of the dilemma, “I can’t get a job without experience, but I can’t get experience unless I have a job.”  You may run into the same type of dilemma with online advertising.  

Facebook factors in how many times people have gone to your page.  The more people engage with you, the more likely your page’s content will appear in that user’s newsfeed. This is why it’s so important for businesses to consistently (but not obnoxiously) post quality content. The better the content, the better the results.

But how can a page boost engagement when no one sees their content? This is where I would recommend experimenting with some paid promotions.

Facebook allows you to “boost” posts so they appear higher in your followers’ newsfeeds. The engagement you get for promoted posts helps to establish your credibility and effectively increases your organic reach.

To boost your Facebook Post:

1. Go to a post you’ve created and then click Boost Post in the lower-right corner.
2. Choose your audience and budget based on how many people you want to reach and how long you’d like your boost to run. You can also change your payment method.
3. Click Boost Post.

      9:  Advertise Your Business on Facebook

Facebook is a fantastic interface that helps you to create an ad that works.  There are a few steps to go through in order to create your ad, but it is well worth your time to create your ad with purpose.  http://blog.hubspot.com/marketing/facebook-paid-ad-checklist has a wonderful list that walks you through the process step-by-step.  It’s not just about being a great artist.  These are the steps Facebook walks you through:

1. Choose the right Objective. There are 10 different objectives to choose from. The list includes everything from sending people to your website to getting installs of your app to raising attendance at your event.
2. Target the Audience you feel would be the most interested in your product or service. Some options include Location, Age, Gender, Education, Type of employment, Interests, etc.
3. Set your Budget. Facebook will pace your spending over the time period you set for the ad to run.  You can also schedule what days (before a holiday) or what times (lunchtime or after work when more people are on Facebook), etc.
4. Then you create your ad….with Facebook’s help.  Choose your photo (or group of photos you want to slideshow), your wording, the links to your website or App.
5. Once your ads are running, you’ll want to keep an eye on how they’re doing. To see their results, you’ll want to look in: the Facebook Ad Manager, a sophisticated dashboard that provides users with an overview of all their campaigns.  Check on your costs and the number of people who are engaging and clicking through on your ad for more information.  If your click-throughs are low, tweak your ad, change the photo, change the wording, until you begin seeing results.

     10:  Create a Facebook Video Ad

Use the power of video to get build your email list, and therefore get more sales for your business on Facebook.   64% of buyers are more likely to purchase a product after watching a video that explains it. (Data from comScore)

There are lots of ways to create a video. You can record yourself or another person talking about your product (the “talking head” video), or you can use images and animated text. You can get started with a short script and basic gear and improve as you go. Remember that people relate more to authenticity than to perfection, so just have fun with it.

Giving away something for free is the easiest way to get a customer to give you their email address.  

Step #1 – Writing your ad and script:

First, decide on your free gift and write ad wording for the Facebook ad. A weight loss clinic may structure its script like so:

1. 1. Are you struggling with your weight? Are you too exhausted to even try to follow a diet? (State a problem people commonly have that your business can fix.)  
   2. Power up your body, lose weight fast and safely!  (Then state what makes your product fix it that is unique to others.)
   3. Download your FREE healthy power shake recipe! Thousands have tried it already!   (Then offer your free item.)

The goal of your video ad is to entice people to sign up for something free.  They get their free gift and you get their email address for future advertising of products for them to purchase.   

Then write your video script:

Hi, do you struggle with your weight?
My name is …. and I’m the founder of ….
I’ve created a protein and vitamin Power Shake that tastes good, fills you up, and aids you in quick weight loss.
65,432 people have already tried it and have reached their goal weights.
Just click the Download button in this post to get instant access to your free shake recipe.

A video script like this will be approximately 30 to 45 seconds.  Practice it over and over until it flows smoothly and feels natural.

Step #2 – Set up your Equipment

Your equipment doesn’t need to be fancy.  An inexpensive webcam or even a nice cell phone can video your ad.  Make sure your background is plain and not distracting.  Good quality audio is very important.  Use a USB mic.  Lighting is also very important so light your room well.  Use a combination of overhead lights and lamps so there aren’t any strong shadows.

Step #3: Record the Video

Hit the Record button.  Remember you can record it over and over and then edit the best sections together.  Talk directly to the camera and feel comfortable like you’re talking to a person inside the camera.

Step #4: Edit wording and photos into your Video

There are lots of free video editing software programs out there.  Simply upload your video, edit it down to the clips you want.  Add in light music, product photos, etc. To look very professional, overlay your company logo onto the bottom of your video.  End your video with a photo of the download button that you want them to click. Visually explaining what action you want people to take can make a big difference in your click-through rate.  

Step #5: Start your Ad Campaign

Upload your video to Facebook!

     11:  Create Infographics

www.digitalinformationworld.com has brilliant online tools for Infographics that can make your Facebook Post content and photos too fun for anyone to pass up!  Get better click-through on your posts by using some of these great online tools:

1. Topsy.com
   Social media has become extremely important in content marketing in the last few years. So, you really have to know what the trending topics are to cash in on this enticing new playing field. Twitter is one of the top social networks around, and the beauty of it is – you don’t have to say much; you just have to know what is getting a lot of attention.
2. Portent’s Title Maker – Portent.com
   A great blog title can get you the attention you need, and this online app makes it so easy, it’s hilarious. It gives you pointers on why the title rocks, and even does it in an entertaining tongue-in-cheek fashion. If you don’t like the first suggestion just click on the refresh icon and it’ll give you another one.
3. Edugeeksclub.com
   Content writing may not be on the top of your skillset, but with a little help from the pros from Edugeeksclub, you can come up with great posts. If you find yourself pressed for time, you can get them to make your content perfect by having their professional team do the proofreading, editing, or writing it for you.
4. Venngage.com
   Using infographics is an excellent way to highlight important points, and get your audience to pay attention to what you are trying to say. Venngage helps you create an infographic if you are an absolute zero in image editing and manipulation. You still have to input your own charts and stuff, but they give you templates to use so you don’t have to do it from scratch. 
5. Nimbus Screenshot (Chrome Extension)
   Sometimes you need to take screenshots to illustrate a point. Most people know that the PrtScr key on the keyboard captures your whole screen so that you can paste it in Word or Paint. That’s fine if you want the whole screen; otherwise, you have to edit it. This add-on tool (Chrome, Firefox, Android, and Windows) gives you more control over what you capture. It also allows you to save, edit, and share your screenshots easily. 
6. Pixabay.com
   Images that break up your text and provide visual interest are an excellent way to increase the readability of your post. Unfortunately, you have to contend with copyright issues to use images on the Internet, or you have to pay to use stock photos. Pixabay offers copyright and royalty-free images you can use any way you like, and you don’t even have to attribute them.
7. Fotor.com
   If you get images from Pixabay, or you have your own, chances are you want to tweak them to make them unique. Fotor helps you do that even if you know nothing about image editing. This online photo editing service is quick and easy to use if you just want a basic edit and maybe a few enhancements. While it does not have the power of professional editing tools, it won’t give you a headache, either!
8. WeVideo.com
   Videos are a great addition to any website, especially if you have tutorials. This cloud-based video editing service allows you to make your own multimedia content easily. You can save your raw footage in the cloud, such as Dropbox or Google Drive, and edit from there. It is mainly compatible with YouTube and other online video services, so you can upload directly.
9. Piktochart.com
   Another tool you can use to make infographics, posters, and presentations on your site is Piktochart. You have templates, icons, images, videos, and charts. You can work in blocks and then compose the whole thing into an infographic when you’re done.
10. FontFace.Ninja
    We have all come across other websites with interesting font types that we would love to identify. FontFace Ninja is a Chrome and Safari extension, which will let you identify any website font type you encounter, try it in different sizes, and even download it. 

12.  Create unique art to capture attention for your Facebook Posts

a.  Create Word Clouds

www.tagul.com

www.tagxedo.com

www.wordle.net

Word clouds, also known as text clouds or tag clouds, are pieces of art created with just words.  The clouds give greater prominence to words that appear more frequently in the source text. You can enter your own words, or enter a document, and the program with choosing the words that show up the most. You can tweak your clouds with different fonts, layouts, and color schemes.  You can even make your word cloud in a shape that reflects the topic of your Facebook Post.

b.  Cutomize Images with Wording

www.canva.com

Canva makes image creation super easy (especially for non-designers) with their premade templates, custom image sizes for every social media channel, drag-and-drop interface, cool fonts, and more. Design presentations, social media graphics, and more with thousands of beautiful layouts. It has everything you need for amazing design. Millions of Images – Design with millions of stock photographs, vectors, and illustrations. You can even upload your own.  Photo Filters – Edit your photos using preset filters or get advanced with photo editing tools, you’ll never be stuck for choice.  Free Icons & Shapes – Use icons, shapes, and elements with ease. Choose from thousands of elements for your designs, or upload your own.  Hundreds of Fonts – Access a great selection of fonts perfect for every design. All ready to go and accessible within Canva.

c.  Screen Capture

www.evernote.com/skitch

The go-to screenshot tool — Simply click and drag over the area you want to snip. You can circle things, point to things, blur things, and add text with just a couple of quick clicks. A product of Evernote, Skitch lets you save and store all screen captures into an Evernote folder of your choosing.

d.  Make Gif Animated Art

http://ms-gif-animator.en.softonic.com

Make your own gifs!  Gifs are .gif files – drawings that appear to move.  It’s a very simple tool, as much in design as in usability, with which you will be able to create your own animated Gif.  It’s created by Microsoft and it’s free!

e.  Create your own Infographics

www.easel.ly    www.visual.ly     www.piktochart.com

These are interactive layouts that allow you to embed charts, photos, and more. You can get started with a prebuilt template (and then customize yourself) or you can go truly bare-bones and build the entire infographic however you see fit. These programs come with a vast number of icons, shapes, and objects that you can drag-and-drop into your editor.

f.  Create a Meme

memegenerator.net

Create your own Meme around a concept and idea that pertains to your business.  A Meme is a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.  Browse the most popular memes on the internet and then create your own meme.

The post 12 Ways to Improve Your Facebook Business Page appeared first on Websites by Robyn.

1. Ask Questions – “It’s not enough to be broadcasting promotional messages — brands should make an effort at engaging with their audiences. Asking questions is a great way to kick off that two-way dialogue.” – Erica Swallow, Mashable

2. Don’t Over-Automate – “Don’t automatically feed your blog posts or your Twitter updates into your Page. Often, automated content doesn’t make it into users’ News Feeds.” – Ekaterina Walter, social media strategist, Intel

3. Don’t Make it All About You – “As a rough rule of thumb, post four status updates on items about outside news items or discoveries for every post promoting a product. And when you do mention a product or service, try to do so in a helpful way.” – JD Lasica, Socialmedia.biz

4. Leverage Testimonials & Feedback – “Use Facebook to engage directly with your customers and make them part of your marketing efforts… Ask customers to share their successes on your wall and get feedback on new product features.” – Leyl Master Black, managing director, Sparkpr

5. Be Human and Personable – “The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak.” – Karlie Justus, Social Media B2B

6. Offer Variety – “Mix it up a little between videos, photos, questions, information, etc. Don’t have your own videos? YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like.” – Linda Bustos, GetElastic

7. Be Active – “Don’t take it for granted that you have a page available. No matter how great you’ve made it, if you aren’t active, it defeats the whole purpose of having one.” – Orli Yakuel, TechCrunch

8. Post Engaging, Thought-Provoking Content – “Unless they’re interesting enough to draw comments, simple status updates aren’t going to move you into Top News feeds. Publish content that naturally encourages click-throughs or creates discussion.” Jim Lodico, Social Media Examiner

9. Make Requests – “Want your fans to express their views on a topic? Ask them. Want your fans to share their favorite content with you? Ask them. Want your fans to share your content? Ask them. You get the point.” – Ekaterina Walter, social media strategist, Intel

10. Address Negativity With Tact – “Should there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. In most cases, transparency and listening go a long way in stemming off negative feedback.” – Dave Folkens, TopRank Online Marketing Blog

11. Keep it Fresh – “Update your group or fan page on a regular basis with helpful information and answers to questions.” – Debbie Hemley, Social Media Examiner

12. Be Consistent – “Nothing makes for a bad Facebook Group or Page than stagnant content. Like a corporate blog or dynamic website, you need to engage people regularly. Even if it’s just posting a new message board topic each week, do something on a regular basis (the more frequent the better) to elicit a response from folks.” – Jason Falls, Social Media Explorer

13. But Don’t Go Overboard – “One or two strong Facebook updates per day is better than a half dozen scattershot updates that fly by and don’t have the staying power to attract people’s feedback.” – JD Lasica, Socialmedia.biz

14. Encourage Action – “Don’t be afraid to ask users to share objects or click on the Like button—especially if you’re new to Facebook. It can take a little while for a Facebook page to gain momentum. Anything you can do to help it along will only speed the process.” Jim Lodico, Social Media Examiner

15. Promote Your Page Offline – “If your business is run from physical premises, put a placard on the front desk letting your customers know you’re on Facebook.” – Mari Smith, Social Media Examiner

16. Offer Contests and Giveaways – “Contests and giveaways should not require much effort on the part of your fans but should offer something real and valuable to them.” – Candis Hidalgo, content and social media marketing director, FaceItPages.com

17. Provide Incentives & Motivation – “If you want to get people to Like your Facebook page, and become more familiar with your products and services, a strong incentive can help achieve this.” – Graham Charlton, Econsultancy

18. Think Strategically About Timing – “Because you have just a short window of opportunity to gain traction with a Share (time decay factor), think carefully when planning frequency and content, and timing. Consider time zones – if you always post at the same time of day, Fans across the pond may never see your updates. Spread the love!” – Linda Bustos, GetElastic

19. Understand How Facebook Works – “Write for the newsfeed, not for your wall…Though some people will be led straight to your wall through a link or ad for example, your existing fans are going to see your update in their newsfeed…Remember that saying something like ‘check out our tab on the side’ is completely out of context for people seeing this update in their newsfeed.” – Lauren Fisher, The Next Web
20. Analyze Engagement – “Monitor which posts attract the most Likes and comments (eyeball), and use Insights – Facebook’s own analytics tool – for data. (Integrating your Facebook Page provides much better data).” – Linda Bustos, GetElastic

The post Social Networking – Facebook Tips from around the World appeared first on Websites by Robyn.

It will be much easier to create your Facebook Business Page if you do a little homework first.  Figure out what will turn your Facebook fans into paying customers and what will turn your paying customers into Facebook Fans.  

If you are a Bookstore, adding detailed information like address, store hours, and comments about new books being released will be appropriate information to share.  If you’re a band or a film, adding songs and videos is key.  If you sell a product, photos of your products with reviews and prices will make a big impact.  Gather the types of information that you want to include and you can always add more later.

Choosing the right name for your page is very important because this is how your fans will find you.  If McDonald’s named their page McD’s in order to be cute, less people would find it.  Make sure you use a name that your fans will recognize.  The name of the Page should be the exact same as the name of the business, organization, product, band, or individual.

Then pick the category that best fits what you’d like to promote on Facebook. Don’t worry if you don’t find a perfect fit, but pick the closest match since you won’t be able to change your category.  Then click “Create Page”.

Next, click “upload a picture” near the top and upload the graphic or photo that best represents you. This will be seen as a thumbnail in the News Feed when your friends interact with you.  A logo, storefront, or group photo may work well.  Make sure the image is still clear when reduced to thumbnail size.  If your page is about a person, use a photo of them.  If it is a business, use a recognizable logo.  Now, if the logo is in a long horizontal format, it will end up very small or even cropped off if you upload it to be in the square profile photo format.  Redesign your logo wording to fit in a square format or use just a graphic that is recognizable for your business.  Such as McDonald’s using only the golden arches.

Then, the most important step in creating an interesting Facebook Fan Page is adding information.  Click “Add information to this Page” under the profile picture and enter as much basic and detailed information you can think of. The fields available will depend on your Page type.  The more details you can add about who you are, what you do, and when and where customers can buy your products, the more successful you will be.

Like User Profiles (personal Facebook pages), Business Pages have multiple tabs. By default, your Page has a Wall tab for you and your fans to share content, an Info tab for you to share business information, and a Boxes tab for application modules.

You can choose to use Facebook applications, such as Photos, Reviews, and Discussion Board.  In addition, applications built by outside developers can be used as Page tabs.  (I will cover more of these in the next articles.)

The more rich content you add, the more ways users can interact with it and share it with their friends. Post photos of your products, your employees and/or customers, the latest events you’ve held at your store, etc.  Add video clips of your bar or restaurant in action.  ‘Behind the scenes’ content is always fun, like photos of the employees doing inventory, or decorating for a party, or painting the front door. List an event for your grand opening or in-store sale. Write a note about upcoming promotions. The choices are unlimited!  

The post Creating a Facebook Page for your Business appeared first on Websites by Robyn.

According to www.contentfac.com, here are 8 reasons why it’s imperative you get on the Social Media bandwagon:

1. You get to see your target market, up close and personal. Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).
2. You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.
3. Your competition is Tweeting and Facebooking like crazy. The early bird gets the worm, and the sooner you start up Facebook and Twitter pages, the sooner you can start amassing a ton of fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Truth be told, your competition is probably already marketing with Facebook, and maybe even Twitter and LinkedIn, too.
4. People are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.
5. It will get you more sales. Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try Tweeting or posting coupon codes, good only to those who are your Facebook fans or Twitter followers. You’ll be surprised at how many people make purchases using the code!
6. You will find customers you didn’t know existed. If you follow specific keywords in Twitter, you can find people who are looking for the products you sell (and then direct them to your site).  In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site.
7. It’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency, it will cost around $3,000-$7,000 per month, but it’ll be an investment that you’ll be likely to see a return on.
8. The social media marketing arena is a fairly level playing field. Unlike the brick and mortar world where you need to have millions of dollars to run traditional ad campaigns, all companies start off on pretty equal footing when it comes to social media marketing. The people who thrive and go viral in cyberspace are the people with the most clever, attention grabbing tactics and the most useful, link worthy content.

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