Do you ever feel like you’re running out of content ideas for your website or blog?
With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis.
Following is a list of 35 content marketing tips you can use to ensure you’re never without a great idea again.
- Invest in quality over quantity: Focus on creating fewer, but higher-quality pieces. If you’re currently writing three to five short posts on your blog, consider switching to one to two longer, more “meaty” posts.
- Define your ideal persona: If you haven’t already done so, figure out exactly who you’re writing your content for.
- Find new sources for high-quality images for your blog (hint: using cheesy stock photos can make your blog look cheap).
- Compile a comprehensive list of industry statistics and research. These types of posts are great for getting inbound links.
- Write a “Top 50…” post on a relevant topic in your niche.
- Write a blog post responding to a controversial article or video in your niche.
- Write a post predicting trends in your niche or industry.
- Put in a pop up opt-in list to see how it affects conversion rates.
- Ask your readers to submit a story of their experience with your product or service.
- Use Ubersuggest.com to find tons of possible keywords or phrases for your next blog post.
- Install ProBlogger’s new Sticky Top Bar Plugin to display an opt-in box or other call to action at the top of every page of your site.
- Use Portent’s Content Idea Generator www.portent.com/tools/title-maker to find new ideas and headlines for your next blog post.
- Try using Quora.com to find questions people are asking in your niche or industry.
- Subscribe to relevant subreddits www.reddit.com/reddits/ to see what topics are trending in your industry.
- Join three private Facebook groups in your niche to see what topics your audience is really interested in.
- Look through your analytics to see your top three blog posts, then write a follow up post for each one.
- Contact three key figures in your industry to talk about opportunities for cross promoting content via your email lists, guest posts and social media sharing.
- Do a poll or survey of your audience and publish a post with your findings.
- Ask your readers, subscribers and social media followers to submit videos, ideas, or images: Choose the best ones and create blog content around them.
- Create a list of content ideas and keep the list nearby so it’s easy to add to as you get ideas. This will ensure you never run out of things to write about.
- Create categories on your blog that can make finding your content easier for your visitors.
- Create at least one info product (such as an eBook) you can publish on your website to grow your email list.
- Create a blog post that includes an excerpt of your eBook; then encourage your readers to download the rest.
- Compile Top 10 resource lists for your niche: Top 10 blogs; top 10 companies; top 10 tools, etc. then pull from those resources for blog content ideas.
- Create a ‘hack’ post: A list of workarounds for a common problem or issue in your niche.
- Write a blog post about a conversation that’s taking place on social media: For instance, if your Facebook fans are having a particularly lively debate, write a post summarizing the main arguments and offering a solution or answer.
- Put your URL or website name on all the original photos you use on your blog; this way, if they get pinned or shared, you’ll be sure to retain credit.
- Create a beginner’s guide with helpful, actionable information and tips.
- Write a blog post about a popular movie, relating it to your specific audience or industry.
- Write a post inspired by a comment left on your blog (the more controversial, the better).
- Write about a hypothetical situation, and ask your visitors what they do in the same situation.
- Review a recent book that would be relevant to your audience.
- Compile a list of inspirational or motivational quotes your readers would enjoy.
- Create a blog post that lists all the most useful articles or resources on a particular topic (not just your own).
- Write a post listing and linking to all your articles on a particular topic or theme. This is great for SEO and for increasing readers’ time-on-site.
Gleaned from Jayson DeMers