Series 4  Article 69


Tip #8:  Use Facebook’s “Post Booster”


We’ve all heard of the dilemma, “I can’t get a job without experience, but I can’t get experience unless I have a job.”  You may run into the same type of dilemma with online advertising.  


Facebook factors in how many times people have gone to your page.  The more people engage with you, the more likely your page’s content will appear in that user’s newsfeed. This is why it’s so important for businesses to consistently (but not obnoxiously) post quality content. The better the content, the better the results.

But how can a page boost engagement when no one sees their content? This is where I would recommend experimenting with some paid promotion.

Facebook allows you to “boost” posts so they appear higher in your followers’ newsfeeds. The engagement you get for promoted posts helps to establish your credibility and effectively increases your organic reach.

To boost your Facebook Post:

  1. Go to a post you’ve created and then click Boost Post in the lower-right corner.
  2. Choose your audience and budget based on how many people you want to reach and how long you’d like your boost to run. You can also change your payment method.
  3. Click Boost Post.


Tip #9:  Advertise Your Business on Facebook


Facebook as a fantastic interface that helps you to create an ad that works.  There are a few steps to go through in order to create your ad, but it is well worth your time to create your ad with purpose. has a wonderful list that walks you through the process step-by-step.  It’s not just about being a great artist.  These are the steps Facebook walks you through:

  1. Choose the right Objective. There are 10 different objectives to choose from. The list includes everything from sending people to your website to getting installs of your app to raising attendance at your event.
  2. Target the Audience you feel would be the most interested in your product or service. Some options include: Location, Age, Gender, Education, Type of employment,

Interests, etc.

  1. Set your Budget. Facebook will pace your spending over the time period you set for the ad to run.  You can also schedule what days (before a holiday) or what times (lunch time or after work when more people are on Facebook), etc.
  2. Then you create your ad….with Facebook’s help.  Choose your photo (or group of photos you want to slideshow), your wording, the links to your website or App.
  3. Once your ads are running, you’ll want to keep an eye on how they’re doing. To see their results, you’ll want to look in: the Facebook Ad Manager, a sophisticated dashboard that provides users with an overview of all their campaigns.  Check on your costs and the amount of people who are engaging and clicking through on your ad for more information.  If your click-throughs are low, tweak your ad, change the photo, change the wording, until you begin seeing results.

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