Series 4, Article 68  

Tip #6:   Use Facebook’s Publishing Tools to Help you to Post on a Regular Basis.

It is important for brands to build online communities and connect with their target audience through social media.  You want to continuously make sure your Facebook page has new posts for your fans to enjoy.

You can always invest in a third-party tool and pay them to post content for you, but will that really be an accurate representation of your company?  You need to have your hand on the pulse of your advertising.

Good news!  Facebook has a built-in Publishing Tool that is perfect for busy business owners!

This set of tools allows you to schedule posts, so you keep your page updated regularly. All you have to do is take a little time one day a week to write some great updates for your page. Then schedule a new post to publish each day.

To access this feature:

  1. Go to the Publishing Tools tab, select Scheduled Posts and click the Create button.
  2. From the Scheduled Posts section of the Publishing Tools tab on your Facebook Page, click the Create button to start your scheduled post.
  3. Compose your post and then select Schedule from the Publish drop-down menu.
  4. From the Publish drop-down menu, select Schedule to schedule or backdate your post. Select the date and time to schedule your post.
  5. When you’re finished, click Schedule.

Once your posts are scheduled, you will begin to receive notifications and comments that you can monitor. The post updates will keep your page fresh and open the door to engaging with your customers.

Remember that your Facebook page represents your businesses, so make sure every post is fresh and exciting, accurate and truthful, and includes an “action item” that encourages them to engage with you.


Tip #7:   Writing Awesome Content

One of the most effective ways for brands to increase their popularity on Facebook is to consistently post quality content.

Your audience will get bored with posts that basically say, “Buy my Stuff!”, “Come to my Store!”  The best way to a consumer’s heart is to offer them something for free.  Now, don’t give away the cow….but a cup of milk will leave them thirsty for more.  Get it?  

Write up free article give-aways.  A hair salon may write: “5 herbal secrets to perfect hair”; a wine store may write: “Heart Healthy Wine Diet”.  Create your Facebook post, promoting your free tip give-away.  On that post, have a link to your website page which has your with a pdf download button!  Now you have not only created engagement on Facebook with a click-through, but you’ve also got a potential customer to visit your website!

Similar to Google, Facebook puts a lot of emphasis on content quality and relevance. When deciding which posts to include in a user’s newsfeed, Facebook looks at engagement metrics, such as likes, shares, and clicks to determine the quality of each post. Typically, higher quality content yields a higher click-through-rate (CTR) and generates more likes and shares.


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