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Responsive Design

Mobile Internet usage is increasing steadily, so it’s extremely important that your website is friendly for any size device on which it is viewed.

Remember in years past, you would bring up a website on your cell phone and it would be a tiny version of the actual website you would see on a desktop? Then you’d have to “pinch and spread” you fingers to get it bigger and then use your pointer finger to move around and try to find what you want? Those were the years of resizing, panning and scrolling to find what you want. What a pain!

 

Thus the development of Responsive Design – a design that can handle all types of devices!

With a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device. Responsive Web Design was born. (Yeah, and the angels sang!)

With responsive web design, your website in built in compartments and columns that can easy stack when the browser window gets smaller, like for an iPad, notebook, cell phone, etc. All of the content stays large so that you can easily read it without the “pinch, spread and search” method that frustrated us for years.

Type stays large, while items such as photos and videos resize to screen width for easy viewing. This new type of responsive website is built on the concept of percentages rather than pixels and points.

 

Back in 2013, mobile phones out-numbered PCs as the most common web access devices worldwide. It’s amazing how so many websites are still not optimized for mobile.  If you’re not “mobile friendly”, you are losing business!

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80% of Internet users own a Smartphone.

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98% of Adults keep their Smartphone within reach at all times.

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57% of US Citizens use all 3 devices daily – PC, Tablet and Smartphone.

Here are 3 top reasons “mobile friendly” websites are a must for small businesses:

1

There are 6.8 billion people on the planet at present. 4 billion own mobile phones. (But only 3.5 million use a toothbrush….which is a whole other story.)  25% of Americans use only mobile devices to access the Internet.  There are 5x as many cell phones in the world as PCs. In the US alone, 82% of adults own a cellphone.  Are you getting the point?  The world is changing and if you don’t change the way your business is represented on the internet, you will be left behind.

2

Mobile users have different objectives than desktop users. They want information quickly, in easily digestible bites.  80 percent of shoppers admit that mobile purchases are impulse-driven and they are far more likely to purchase from a mobile friendly site.  Statistics show that mobile users spend more money per purchase than customers do on desktop websites.  These are your customers…these are the young and upcoming “spenders” in the world. Know your clientele and give them what they need.

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Content that looks great on a desktop might be unreadable on a mobile device.  Shoppers will not stay on your site if they have to pinch and zoom or squint at illegible type. Calls to action (CTAs) are often obscured, links are difficult to click, and contact pages are buried in awkward menus. By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or inquire about your business.

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25% of Americans use only their Smartphone to access the internet….and the numbers are growing.

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95% of Smartphone users have used their phone to look up local information.  61% called the location and 59% ended up visiting the location.

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81% of Smartphone and Tablet users do product research from those devices, and 50% of those make the purchase from that device also.

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