Part 2 of 3
- Your web designer is related to you
“Never hire anyone you can’t fire.” You should know better than to hire a relative to work for you in the first place, let alone build your website.
However, if you do decide to hire a family member to build your website, they will probably give you an “unbelievable” discount. If they’re a pro, that’s great news; however, the bad news is that the project eventually won’t be worth their time, and you will eventually end up on the back burner.
- Your web designer is YOU!
Peep author at conversionxl says, “If you designed your website yourself and you’re not a designer, it sucks”. It takes years of experience to perfect what we do. You can’t learn this trade in a few hours.
- You built it using a web tool
Anyone can learn how to use a cheap web design tool in an hour or so but you can’t learn what a good web designer has learned with years of experience. In other words, learning how to use a website builder won’t teach you how to design a web site that will get targeted traffic, conversions, and sales.
In addition, just because you learned how to use Photoshop doesn’t mean you’re a good web designer. I’ve received so many resumes with people who know the Adobe Suite like the back of their hand, but their work sucks. Again, it takes years of experience to not be a terrible web designer.
- They don’t ask enough questions
Your web designer should ask you lots of questions, especially before they start working on your project. They should ask everything about your 3C’s (Company, Competitors and Clients). Questions should start during the initial sales meetings and kickoff meeting, and then continue throughout the strategy phase of your project. No questions is a RED FLAG and the sign of a terrible web designer.
8 sample questions:
- What are your primary and secondary goals for your website?
- Who and where is your target audience (local, national, global)?
- Describe your typical client.
- Who are your online and offline competitors?
- Are you doing any marketing offline?
- Do you have brand guidelines?
- Do you have a content writer?
- What will you provide? (photos, videos, images, brochures)
- No architecture strategy
Before you start building a house, you hire an architect to make blueprints. Custom web design is very similar to building a house. Before designing any pages, your web designer should map out (blueprint) each page of your website and get your approval before designing and developing.