HOOK ‘EM with Design, WOW ‘EM with Content

HOOK ‘EM with Design, WOW ‘EM with Content

Visual appeal matters a lot. My best advice: don’t try to save money on design, ever. I’ve seen time and again how a website redesign overhaul resulted in significant conversion boosts. People form their opinion about your site in milliseconds. It takes about 50...
When you don’t know what to say….

When you don’t know what to say….

Series 4, Article 49   So, we’ve all heard over and over again that CONTENT on your website or blog is the most important way to attract attention from the search engines.  And having engaging, interesting, new content on a regular basis is imperative. Your...
Repeat Your Message

Repeat Your Message

Research proves messages are more effective when repeated. This does not mean that you should send the exact ad to Facebook or Twitter every day.  Change the photo, change the look, but get the same message to your customers over and over. “Repeat It, Believe It”...