15 Ways to Improve Your Facebook Business Page – Part 7

Create Word Clouds. Word clouds, also known as text clouds or tag clouds, are pieces of art created with just words. The clouds give greater prominence to words that appear more frequently in the source text. You can enter your own words, or enter a document and the program with choose the words that show up the most. You can tweak your clouds with different fonts, layouts, and color schemes. You can even make your word cloud in a shape that reflects the topic of your Facebook Post…

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15 Ways to Improve Your Facebook Business Page – Part 5

Use the power of video to get build your email list, and therefore get more sales for your business on Facebook. 64% of buyers are more likely to purchase a product after watching a video that explains it. (Data from comScore). There are lots of ways to create a video. You can record yourself or another person talking about your product (the “talking head” video), or you can use images and animated text. You can get started with a short script and basic gear and improve as you go…

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How to Create “Email/Facebook/Up-Sell” Ad Campaigns

The key is to create an ad campaign that works as an “Email Ad” and a “Facebook Ad” with a primary goal of selling a product, but then also up-selling future products. When you reach out to your email marketing contact via Facebook ads also, you increase visibility, engagement and the value you bring to your current and potential customers.

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15 Ways to Improve Your Facebook Business Page – Part 4

We’ve all heard of the dilemma, “I can’t get a job without experience, but I can’t get experience unless I have a job.” You may run into the same type of dilemma with online advertising. Facebook factors in how many times people have gone to your page. The more people engage with you, the more likely your page’s content will appear in that user’s newsfeed. This is why it’s so important for businesses to consistently (but not obnoxiously) post quality content. The better the content, the better the results…

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15 Ways to Improve Your Facebook Business Page – Part 3

It is important for brands to build online communities and connect with their target audience through social media. You want to continuously make sure your Facebook page has new posts for your fans to enjoy. You can always invest in a third-party tool and pay them to post content for you, but will that really be an accurate representation of your company? You need to have your hand on the pulse of your advertising…

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15 Ways to Improve Your Facebook Business Page – Part 1

First of all, your Facebook Business Page needs to be a “Page”, not just a “Place” or “Group”. The biggest difference between these is that “Pages” have an “About” section where you put your business address and phone number, not just a short business description. Adding business info to your Facebook Business Page helps customers discover you and see what your business is about. And it makes it easier to find your Page on Facebook and with search engines.

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Social Media…Who Needs it?

Do you remember the saying “If you build it, they will come” from the movie Field of Dreams? Well that might have worked for a “baseball field in Iowa”, but it doesn’t work for the internet. In fact, you can have the most amazing, beautiful, informative website and yet get no traffic at all. It’s like printing business cards and then never passing them out.

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HOOK ‘EM with Design, WOW ‘EM with Content

Visual appeal matters a lot. My best advice: don’t try to save money on design, ever. I’ve seen time and again how a website redesign overhaul resulted in significant conversion boosts. People form their opinion about your site in milliseconds. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Recently Google confirmed the 50 ms number in their own research.) The first second on your website might matter more than all other seconds that follow…

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5 Easy Ways to Get More People to Read Your Blog

So you slave over an article, carefully crafting each sentence, choosing just the right words and when done, you actually sit back and chuckle at your creativity. You hit “publish”, knowing your audience is just going to eat it up. Then you wait……and what happens?……a few people read it, but no comments, no tweets, no sharing on Facebook. Where did you go wrong?

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Need More Website Traffic? 9 Secrets of Social Sharing

So you’ve got a mobile-friendly responsive website, you’ve got great content, your SEO keywords are in place, and you still are not getting the amount of traffic to your website that you want? Your next step is Social Sharing. Having a strong social marketing strategy is a must for today’s social media driven culture. Websites that integrate social media on their website just plain receive more traffic. It’s free advertising! It would be ridiculous to not use it…

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Internet Business Directories

With today’s internet, we can find any business in the world by just Googling some vague information about it. Not only that, but we can map its location with a click of a button, go to their website, email them, call them from the computer with Skype, and read recommendations for that business from other consumers. Within 5 minutes we’ve compared 5 plumbers, their hours, prices, and distance to our home, liability insurance they carry, and read 5 recommendations, both good and bad.

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9 Things Customers Want on a Website

Series 4, Article 44

Small businesses can have more fun with their sites than large corporations. Having a personalized touch is something small businesses can do that many big businesses can’t. A small-business site needs to include something that reflects the creativity and personality of its owner. People want character. Whatever your industry, tell your story online. When there is nothing on your site about whom you are or who’s on your team, people wonder about whether you are a good company from which to buy.

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