15 Ways to Improve Your Facebook Business Page – Part 7

Create Word Clouds. Word clouds, also known as text clouds or tag clouds, are pieces of art created with just words. The clouds give greater prominence to words that appear more frequently in the source text. You can enter your own words, or enter a document and the program with choose the words that show up the most. You can tweak your clouds with different fonts, layouts, and color schemes. You can even make your word cloud in a shape that reflects the topic of your Facebook Post…

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15 Ways to Improve Your Facebook Business Page – Part 5

Use the power of video to get build your email list, and therefore get more sales for your business on Facebook. 64% of buyers are more likely to purchase a product after watching a video that explains it. (Data from comScore). There are lots of ways to create a video. You can record yourself or another person talking about your product (the “talking head” video), or you can use images and animated text. You can get started with a short script and basic gear and improve as you go…

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How to Create “Email/Facebook/Up-Sell” Ad Campaigns

The key is to create an ad campaign that works as an “Email Ad” and a “Facebook Ad” with a primary goal of selling a product, but then also up-selling future products. When you reach out to your email marketing contact via Facebook ads also, you increase visibility, engagement and the value you bring to your current and potential customers.

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15 Ways to Improve Your Facebook Business Page – Part 4

We’ve all heard of the dilemma, “I can’t get a job without experience, but I can’t get experience unless I have a job.” You may run into the same type of dilemma with online advertising. Facebook factors in how many times people have gone to your page. The more people engage with you, the more likely your page’s content will appear in that user’s newsfeed. This is why it’s so important for businesses to consistently (but not obnoxiously) post quality content. The better the content, the better the results…

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15 Ways to Improve Your Facebook Business Page – Part 3

It is important for brands to build online communities and connect with their target audience through social media. You want to continuously make sure your Facebook page has new posts for your fans to enjoy. You can always invest in a third-party tool and pay them to post content for you, but will that really be an accurate representation of your company? You need to have your hand on the pulse of your advertising…

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15 Ways to Improve Your Facebook Business Page – Part 1

First of all, your Facebook Business Page needs to be a “Page”, not just a “Place” or “Group”. The biggest difference between these is that “Pages” have an “About” section where you put your business address and phone number, not just a short business description. Adding business info to your Facebook Business Page helps customers discover you and see what your business is about. And it makes it easier to find your Page on Facebook and with search engines.

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Social Media…Who Needs it?

Do you remember the saying “If you build it, they will come” from the movie Field of Dreams? Well that might have worked for a “baseball field in Iowa”, but it doesn’t work for the internet. In fact, you can have the most amazing, beautiful, informative website and yet get no traffic at all. It’s like printing business cards and then never passing them out.

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HOOK ‘EM with Design, WOW ‘EM with Content

Visual appeal matters a lot. My best advice: don’t try to save money on design, ever. I’ve seen time and again how a website redesign overhaul resulted in significant conversion boosts. People form their opinion about your site in milliseconds. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Recently Google confirmed the 50 ms number in their own research.) The first second on your website might matter more than all other seconds that follow…

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5 Easy Ways to Get More People to Read Your Blog

So you slave over an article, carefully crafting each sentence, choosing just the right words and when done, you actually sit back and chuckle at your creativity. You hit “publish”, knowing your audience is just going to eat it up. Then you wait……and what happens?……a few people read it, but no comments, no tweets, no sharing on Facebook. Where did you go wrong?

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Need More Website Traffic? 9 Secrets of Social Sharing

So you’ve got a mobile-friendly responsive website, you’ve got great content, your SEO keywords are in place, and you still are not getting the amount of traffic to your website that you want? Your next step is Social Sharing. Having a strong social marketing strategy is a must for today’s social media driven culture. Websites that integrate social media on their website just plain receive more traffic. It’s free advertising! It would be ridiculous to not use it…

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Internet Business Directories

With today’s internet, we can find any business in the world by just Googling some vague information about it. Not only that, but we can map its location with a click of a button, go to their website, email them, call them from the computer with Skype, and read recommendations for that business from other consumers. Within 5 minutes we’ve compared 5 plumbers, their hours, prices, and distance to our home, liability insurance they carry, and read 5 recommendations, both good and bad.

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9 Things Customers Want on a Website

Series 4, Article 44

Small businesses can have more fun with their sites than large corporations. Having a personalized touch is something small businesses can do that many big businesses can’t. A small-business site needs to include something that reflects the creativity and personality of its owner. People want character. Whatever your industry, tell your story online. When there is nothing on your site about whom you are or who’s on your team, people wonder about whether you are a good company from which to buy.

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What in the World is Responsive Web Design?

Because mobile Internet usage is increasing steadily, it’s extremely important that your website is friendly for any size device on which it is viewed. Remember in years past, you would bring up a website on your cell phone and it would be a tiny version of the actual website you would see on a desktop? Then you’d have to “pinch and spread” you fingers to get it bigger and then use your pointer finger to move around and try to find what you want? Those were the years of resizing, panning and scrolling to find what you want. What a pain…

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3 Top Reasons You Need a “Mobile Friendly” Website

Did you know that 74% of the people who visit websites on their mobile phone will give up if it takes more than 5 seconds to load?(1) Back in 2013, mobile phones out-numbered PCs as the most common web access devices worldwide.(2) It’s amazing how so many websites are still not optimized for mobile. If you’re not “mobile friendly”, you are losing business!

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“Black Hat” SEO Techniques

It is never a good idea to use questionable techniques in order to get your website higher in the search engines. If you have a website, at some point you will get phone calls and/or emails from companies who promise to “get you to the top of the Google Search Engines in just one month.” I will guarantee that they are going to use “Black Hat” techniques (techniques to trick Google temporarily). You’ll see temporary results, pay them a high fee, and then they will be nowhere to be found when Google black lists your website for cheating. Be wary of companies that promise too much!

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SEO Ranking and Link Analysis

Keywords aren’t the only important factor search engines take into account when generating your site’s ranking. Just because a site uses keywords well doesn’t mean it’s one of the best resources on the Web. To determine the quality of a Web page, most automated search engines use link analysis.

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SEO, You Can’t Trick Google

In an ideal internet world, a website should go to the top of every search engine’s ranking based on keywords and content alone, right? If you put “hair salons in Monument, Colorado” into your Google search, you should get a list of just hair salons in Monument, Colorado.

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What is SEO?

It’s really tough getting your website noticed on the Web. Even if you have a beautiful, informative site about a popular subject with awesome photos and entertaining interaction, you could have a problem attracting visitors. One of the most reliable ways to improve traffic is to achieve a high ranking on search engines such as Google.

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Video is the Future of Marketing – Part 2

Video is a great way to tell your story, show the human side of your business and communicate highly complex ideas in an easy to digest manner. But while video has the power to deeply engage, it also has the power to bore the viewer to tears—and creating compelling video is different than writing, say, a compelling blog post, according to John Jantsch…

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How to Build a Great LinkedIn Profile

LinkedIn is an online resume of who you are, and who you’ve ever been. It gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.

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Facing the Facebook Revolution

You can think of Facebook as your personal Bulletin Board. (Be sure to go to “Privacy Settings” and indicate that only people you have labeled as “friends” can see your profile and your wall.) This is where you let all your friends and relatives know what you are up to. You can share photos from your last vacation and your friends can let you know how jealous they are! You can share links to videos or articles that you find interesting too.

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FREE On-Line Programs…Retouching Photos

FREE online image editors are all the rage today. From among the great number of programs available, I have chosen some of the best ones below. Each has its pro’s and con’s and some are good for beginners and others for more experienced photo editors. Like I said, they’re free to use to play around with each of them and bookmark the ones with features you like!

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BEST “How to” Websites

There have always been millions of people who know how to do millions of things…..and now, because of the World Wide Web, millions of people have shared their knowledge on a million subjects in easy step-by-step instructions. The possibilities of what you can learn for FREE is endless if you just know where to look.

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How to Create a PayPal Account

A PayPal account will make it possible for you to quickly and easily make and receive payments without having to repeatedly enter credit card or banking information, or without having to wait for the sending or receiving of checks or money orders.The reason PayPal is the preferred payment method and safe option of choice for transactions for many on-line buyers and sellers (including large and small retailers from eBay to your neighborhood shops) is that it allows you to send payments securely online using a credit card or bank account without the recipient ever seeing your credit card or bank account information.

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Marketing Your Business with LinkedIn

LinkedIn goes beyond personal profiles and status updates; it’s a great resource for networking, influence relationship building, and lead generation opportunities through paid programs. Because users visit the site for purely work-related purposes, LinkedIn lends itself to making business connections.

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Does Your Business Need a Website?

I have scoured the earth for legitimate reasons a small business doesn’t need a website.

Here’s what I came up with:

You’re a spy agency and don’t want to be found
You have too many customers
You’re making too much money
Your primary customers are The Flintstones

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Repeat Your Message

Research proves messages are more effective when repeated.This does not mean that you should send the exact ad to Facebook or Twitter every day.  Change the photo, change the look, but get the same message to your customers over and over.“Repeat It, Believe It”Fact:...

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Texting Abbreviations

An emerging list of new-age abbreviations have begun to dominate the way social media users connect and communicate - and it is only set to get longer.The minefield of new meanings, at least according to social media marketing agency wearesocial.com.au, have grown...

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Getting Business Testimonials

It’s true that more people trust peer recommendations over advertising.  It is a business necessity to start to collect, and use, recommendations and testimonials.  Recommendations and testimonials are one of the best ways to establish “social proof”. How do you...

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